Privacy Policy (GDPR)

2. Purposes and legal basis

In this section we explain what we use personal data for and the legal basis we rely on.

A) Delivering your quiz results

Data used

• Quiz answers
• Quiz result and the personality traits assigned based on your responses
• Email address
• Name

Legal basis

• Contract / steps at your request (GDPR Art. 6(1)(b)), because you asked us to provide your result
• Legitimate interests (GDPR Art. 6(1)(f)) for limited troubleshooting and to keep the service reliable

We use your quiz answers and contact information to generate your quiz result and send it to you by email. If you later choose to buy a personalized digital product, we use your quiz result to generate the correct version for you.

B) Processing purchases and delivering the digital product

Data used

• Contact and billing details entered at checkout (full name, country, address, email address, phone number if provided)
• Purchase information (product purchased, price, date, payment status, transaction references)
• Country location evidence used for tax purposes (billing country, IP based location)

Legal basis

• Contract (GDPR Art. 6(1)(b))
• Legal obligation (GDPR Art. 6(1)(c)) for required accounting and tax records
• Legitimate interests (GDPR Art. 6(1)(f)) to prevent fraud and misuse, and to handle disputes when needed

We use checkout and purchase information to complete your order, deliver your digital product, and provide help if there are delivery issues. We also keep required records for accounting and tax purposes.

C) Sending newsletters and marketing emails (optional)

Data used

• Email address
• Name
• Newsletter subscription choice (checkbox)
• Consent records (such as signup date and confirmation status)

Legal basis

• Consent (GDPR Art. 6(1)(a))

If you opt in, we use your contact information to send newsletters and marketing emails. You can unsubscribe at any time using the link in any email.

D) Customer support

Data used

• Support messages you send us
• Contact details you provide
• Order details you provide (if the issue relates to a purchase)

Legal basis

• Legitimate interests (GDPR Art. 6(1)(f))
• Contract (GDPR Art. 6(1)(b)) when the request relates to a purchase or delivery

We use your support message and contact details to reply and help you. We may keep a record of the conversation so we can follow up and provide consistent support.

Our legitimate interest
Providing effective support and keeping the service reliable.

E) Running the website (essential functions, security, analytics)

Data used

• Cookie preferences (stored by CookieYes)
• WooCommerce session and cart data needed for checkout
• Basic technical and usage data (such as device and browser information)
• Analytics data through Google Analytics, only if you consent to analytics cookies

Legal basis

• Legitimate interests (GDPR Art. 6(1)(f)) for website security, stability, and troubleshooting
• Consent (GDPR Art. 6(1)(a)) for analytics cookies and any non-essential tracking

We use necessary technical data to run and secure the website and to make cart and checkout work. If you consent, we also use analytics data to understand website usage and improve the site.

F) Feedback form and optional launch refund

Data used

• Feedback responses you submit
• Order ID (included in the form link and submitted as a hidden field)
• Order information already stored in WooCommerce (used to identify the purchase and process the refund)

Legal basis

• Contract (GDPR Art. 6(1)(b))
• Legitimate interests (GDPR Art. 6(1)(f)) to improve the product and prevent misuse of the refund program

Short explanation
We may invite buyers to submit feedback after they have had time to use the journal. We use the order ID to match the feedback to a purchase and, where applicable, to process a refund.

Our legitimate interest
Improving the product and keeping the feedback and refund process reliable.